Communication. Connectivity. Ease.
These are the hallmarks of Telebu Communications. A telecom company that keeps businesses in India, Asia. GCC and other parts of the world humming with smarter communications.
But what makes Telebu tick? How do they connect businesses and individuals across borders?
Today, we’re cracking open the code. Let’s explore Telebu’s organisational structure so you can take a cue for your own organisation.
But, first of all, introduction.
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What is Telebu?
Telebu Communications LLP was formerly called SMSCountry Networks.
It was founded in 2003 by Satya Yerramsetti and others. With the vision to enable easy enterprise communication, they developed products that made sending SMS messages simple.
It was an instant hit.
Telebu’s workforce grew rapidly. They established a strong presence with multiple offices throughout India and the GCC.
But as technology boomed, communication evolved.
Businesses had to adapt and scale—and, of course, Telebu did, too.
They knew they needed to develop more communication solutions to keep everyone talking, texting, and collaborating seamlessly. So, they changed their name from SMSCountry Networks to Telebu Communications.
In Satya’s own words, Telebu was quickly becoming
“a brand that will take [businesses] into the future. The [new] name “Telebu Communications” encompasses the spirit of all we want to do and what we are doing right now.”
Fast-forward to today, Telebu offers B2B tech and SaaS products like
- SMSCountry: for all your SMS needs – promotional, transactional, Voice SMS, Email-2-SMS, 2-way SMS, OTP SMS, and more.
- TelebuSocial: for easy-to-build conversational chatbots and WhatsApp messaging. Includes a single inbox to manage customer engagement across social platforms – WhatsApp, Instagram, Facebook Messenger, X, etc.
- Talk Magnet: a team communication app that unites teams worldwide.
- TelebuHub: your ultimate inbound and outbound contact centre solution.
- GrpTalk: for your audio and web conferences without the internet.
Amongst others.
These tools help scale organisations and businesses in over 200 countries.
Telebu’s clientele includes the Government of Telangana (India), Hyundai, Levi’s, and Britannia, among many other clientele.
How do they manage to pull it off? It’s all about two things:
- Telebu’s organisational structure and
- Telebu’s culture
What is Telebu’s organisational structure?
Telebu uses a simple hierarchical structure with cross-functional and flat elements. Here’s how it works.
- Hierarchical: A clear chain of command with the CEO at the top.
- Flat – Everyone can talk to anyone.
- Cross-functional: The departmental breakdown. HR, Marketing, Technology and others.
Check out our ultimate guide to organisational structure.
A. Hierarchical
Satya Kalyan Yerramsetti is the founder and CEO of Telebu. He’s the visionary leader. He sets the direction for Telebu.
The heads of the departments mentioned below make up this executive team.
B. Flat
Though there’s a clear chain of command, Telebu also uses a flat structure to enable smooth and open communication in the organisation.
What does this mean?
It’s very easy for hierarchies to create a bureaucracy and choke creativity and fast flow of information within the organisation.
In Telebu, the hierarchies ensure accountability and responsibility while the flat structure makes it easy for a copywriter to easily speak with anyone, even the CEO.
Telebu uses Talk Magnet as their go-to team communication software because of the simplicity and ease of use it provides.
C. Cross-functional
Grouped based on their specific functions or areas of expertise. Here are notable departmental heads in Telebu.
#1. Prasanth Yerrapragada, Vice President (VP) of Technology
Prasanth is the chief architect behind Telebu’s technological advancements. He leads product design and development.
#2. Nisha Parikh, VP of Human Resource and Marketing
Nisha oversees human resources and marketing strategies, ensuring effective talent management and brand promotion.
#3. Vasudev Jagarlamudi, Head of Customer Service
Vasudev manages customer support and experience. He ensures clients receive exceptional service and support.
#4. Muralikrishna Dangeti, Regional Manager, UAE
Muralikrishna oversees regional operations, ensuring efficient management and growth in specific geographic areas.
#5. Prakash Thakrar, Chief Financial Officer, India
Prakash handles financial planning, risk management, and financial reporting. He maintains Telebu’s financial health.
Here’s how the team looks in a tree.
This structure works effectively for many companies.
So, what makes Telebu different?
Telebu has a secret weapon — a company culture that’s as unique as it is successful. Let’s peek behind the curtain and see what makes them tick.
What’s special about Telebu’s culture?
Let’s discuss the three Es that define Telebu’s culture:
- Experiment
- Evolve, and
- Enjoy.
#1. Experiment
McKinsey & Company confirms this: Companies that encourage creativity always outshine their peers.
Remember when you drafted something amazing, and it turned into a fantastic idea (at least in your mind)? Telebu encourages that kind of creative thinking among their teams.
But wait, isn’t that risky? What if all those ideas don’t work?
Well, that’s the beauty of it.
Even if an idea doesn’t quite hit the mark, it’s all part of the learning process. It’s like baking a cake. Sometimes, you must try a few recipes before finding the perfect one, right?
This is what gave birth to top solutions like SMSCountry, TelebuSocial, Talk Magnet, and TelebuHub.
Listen to Nisha talk about how Telebu encourages creativity in this interview with Shirlyn Njeri.
#2. Evolve
Okay, so Telebu likes to have fun at work. But what about keeping up with the ever-changing world of tech?
These days, the tech world changes quicker than hairstyles.
Telebu understands this. So, they ensure their team is constantly learning and growing.
They offer training sessions with experienced mentors and projects that challenge the team in the best way possible.
But hold on, there’s one more key ingredient in Telebu’s culture.
#3. Enjoy
Let’s face it, work shouldn’t feel like a chore you dread every morning. This is what Telebu’s workers love the most.
Telebu wants their crew to be happy and enjoy themselves while conquering the tech world. So teams have access to
- fun team-building activities
- flexible work arrangements, and
- a super supportive atmosphere
Making everyone feel like part of the family.
Remember when you worked on a big school project with your best friends? It felt more like an adventure than a chore, right? That’s the kind of vibe Telebu creates.
Keeping things positive and enjoyable fuels creativity and ensures Telebu’s teams are happy and fulfilled.
But, like all formulas, there are two sides to every coin.
What are the pros and cons of Telebu’s organisational structure?
Every structure has its positives and drawbacks, and Telebu’s is no different.
Pros of Telebu’s organisational structure
Here’s a breakdown of the perks:
- Clear roles = zero confusion. No more mystery or finger-pointing. Everyone at Telebu knows exactly what their job is.
- Expertise reigns. Imagine a team of superheroes, each with their own unique skill. That’s like Telebu’s departments. Everyone brings their A-game to the table.
- Decisions on fast forward. No need to wait for approvals to come down from Mount Olympus. Telebu’s flat organisational structure ensures decisions are made quickly.
- Keeps up with the trends. Teams experiment with new strategies, keeping Telebu ahead of the competition.
- It attracts top talent. Clear career paths attract skilled workers around the globe. It’s like having a winning record – everyone wants to join the team.
And the downsides?
Cons of Telebu’s organisational structure
Telebu’s a powerhouse. But that doesn’t mean their structure fits everyone.
- One size doesn’t fit all. A tiny startup doesn’t necessarily need separate large teams to run their businesses. Choose a structure that adapts to your specific needs and resources.
- Big choices need diverse input. Not every decision is best made by a small, focused team. Strategic choices often benefit from hearing from different departments with their unique expertise.
Understanding Telebu’s structure is valuable. But keeping your teams working together smoothly is the key to your success. That’s where the best team collaboration and communication tools come in.
See how Talk Magnet can supercharge productivity for your remote and hybrid teams!
Also, check out:
- Inside Amazon’s organisational structure
- Inside Google’s organisational structure
- Inside Telebu’s organisational structure
- Inside Facebook’s organisational structure
FAQs
Does Telebu’s structure encourage collaboration across departments on complex projects?
Telebu’s emphasis on innovation involves cross-departmental collaboration. Many companies with hierarchical structures address this by forming temporary cross-functional teams for specific projects. Likewise, Telebu uses communication tools like its own Talk Magnet to bridge departmental gaps.
With a hierarchical structure, how does Telebu empower lower-level employees to contribute ideas?
Telebu also adopts a flat structure to encourage easy communication across the organisation.
Does Telebu offer training on communication and collaboration between departments?
With a culture that values “Experiment” and “Enjoy”, Telebu provides workshops and team-building activities that encourage interdepartmental communication. Telebu also has internal resources and training programs focused on collaboration skills.
How does Telebu’s structure adapt to growth?
Telebu (like other hierarchical structures) creates new departments to handle new areas of focus as the company grows. They adjust reporting lines within the existing structure to accommodate a larger workforce.
Does Telebu track employee satisfaction?
Telebu’s emphasis on a happy and fulfilled workforce means they track employee satisfaction. This involves daily EOD surveys, exit interviews, and other tracking engagement metrics to measure their employees’ happiness and motivation.
